TikTok is introducing a fresh option that allows them to lessen the quantity of AI-made content appearing in their feeds. This move comes as the platform disclosed that it presently contains over 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a global rollout. This advancement coincides with a surge in AI content, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding content creators on another major platform only show content made by AI. A significant portion of this content is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is typically absurd or surreal.
Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from AI artwork to informative clips, and we aim to offer the community the power to see more or less of that, depending on their own choices,” said a platform representative.
Scale of AI Content
TikTok shared that there are now 1.3bn videos on its network tagged as AI-generated. Collectively, over 100 m pieces of content are added to the app each day, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Members will be capable of reduce or increase the level of AI content they view by opening the “manage topic” option in the application and selecting the AI content topic. Further subjects that can already be adjusted under the setting encompass news, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines oblige users to tag lifelike AI-generated content, and it prohibits malicious AI impersonations of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be removed under its community policies.
Furthermore, the platform will now attach an artificially created watermark to content created with its own AI tools, or detected by an collaborative effort for recognizing AI-generated material. This action is intended to help prevent users from trying to bypass the disclosure requirement.
Educational Initiatives
TikTok is furthermore introducing a two million dollar educational fund for specialists and organizations to create educational content about using AI responsibly. This initiative will support charitable organizations dedicated to teaching computer science.
Moderation Strategy
The video-sharing app has defended its moderation strategy, during debate over intentions to cut jobs for numerous review team members in the UK. The company is set to cut 439 jobs in its trust and safety team in London, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but automated tools can shield workers by eliminating the most harmful content ahead of it gets reviewed by people. The platform stated a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to the use of its AI tools.
We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”
